About us
Our Story
Life tends to move faster than we’d like. Between work, routines, and everything in between, our homes can start to feel like extensions of our to-do lists. Fresh flowers have always been a way to slow things down; a small pause in the middle of it all. They soften a room, shift a mood and remind us to breathe.
But they don’t last more than a few days. And after a while, the cycle of buying, replacing and watching them fade feels at odds with the calm they were meant to bring. For a long time, our founder was puzzled by this; wanting something that kept the feeling without the rush or the constant upkeep — something that stayed...
That's how Florovia's journey began in Sweden in 2024 with that idea in mind: to create flowers that last. Our artificial flowers have been carefully selected for their quality, realism, and longevity. They ask for the minimum, yet they bring so much calm and grounds a space.
Our Approach
Florovia is inspired by the Swedish philosophy of lagom, which is a principle of balance and intentionality. Neither excessive nor sparse, but always in harmony. This mindset shapes our floral compositions and our work throughout.
We don’t chase trends or try to compete in volume. Instead, we focus on considered choices and lasting quality. Most of our artificial flowers are handcrafted and sourced from trusted makers who meet our standards for durability, texture, and character. Every bouquet is created to inspire creativity without overwhelming the space around it.
We chose the Calla Lily as the symbol of Florovia because it embodies what we value: clarity, intention, and understated beauty. It’s a flower that speaks softly but leaves an impression — the same feeling we aim for in every arrangement.