Privacy Policy

Introduction

Florovia AB respects your privacy and processes personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation, “GDPR”) and applicable national data protection legislation.

This privacy policy explains how Florovia AB processes personal data in connection with customer relationships, purchases, subscriptions, website usage, marketing communications, and business operations. It also describes your rights as a data subject.

This privacy policy applies to:

• private customers (B2C)

• business customers and contact persons at corporate customers (B2B)

• newsletter subscribers

• website users

By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy.

 

Data controller

The Swedish company Florovia AB (“Florovia”, “We”, “Us”) is the data controller responsible for the processing of personal data in accordance with the General Data Protection Regulation (GDPR).

Company details:

Florovia AB

Krusegatan 21, 212 25 Malmö, Sweden

Organization number: 559499-1472

Email: info@florovia.com

 

Personal data we collect

We process the personal data of anyone who has contacted us or visited our website. This includes visitors, individual customers, business customers, and contacts of our partners. Florovia may collect and process the following categories of personal data:

• Identity and contact information: name, address, email address, phone number

• Order and payment information: order details, transaction references, payment status

• Account information: login credentials and account preferences (if an account is created)

• Technical data: IP address, browser type, device information, cookies and similar technologies

• Marketing data: newsletter subscriptions and communication preferences

Purposes and legal basis for processing

Cookies

Florovia uses cookies on its website. A cookie is a small text file that is stored on your computer or mobile device when you visit a website. We use cookies to improve the functionality of our website and to analyze how visitors use our website. You can disable cookies in your browser settings, but please note that this may affect the functionality of our website.

We use cookies and similar technologies to ensure the functionality of our website, analyze traffic, and support marketing activities.

We use the following types of cookies on our website:

• Necessary cookies (required for website operation)

• Analytics cookies

• Marketing cookies

Specifically, we use the following cookies:

• Google Analytics (analytical cookie)

• Facebook (tracking cookie)

• Google Adwords (tracking cookie)

• Google Adsense (tracking cookie)

• Pinterest (tracking cookie)

• Instagram (tracking cookie)

You can manage or withdraw your cookie consent at any time via our cookie banner or browser settings. 

Sharing of personal data

Florovia may share your personal data with trusted third parties where necessary to operate our business. Specifically:

• With e-commerce solution providers: we may share your personal data with providers of Shopify e-commerce software to process your order.

• With payment processors and shipping providers: we may share your personal data with payment processors and shipping providers to fulfil your order.

• With marketing service providers: if you have given us permission to send you newsletters and other marketing communications, we may share your personal data with marketing service providers.

• With other third parties: we may share your personal data with other third parties if required by law or if we believe that sharing your data is necessary to protect our rights or property.

All third parties process personal data in accordance with applicable data protection laws and under data processing agreements where required.

Transfers outside the EU/EEA

Some of our service providers may process personal data outside the EU/EEA (e.g. Shopify, Google, Meta).
Where such transfers occur, we ensure appropriate safeguards are in place, such as:

• EU Standard Contractual Clauses

• Adequacy decisions by the European Commission

Data retention

We retain personal data only for as long as necessary for the purposes described:

• Order and accounting data: up to 7 years (legal obligation)

• Customer accounts: until account deletion

• Marketing data: until consent is withdrawn

• Analytics data: according to provider settings

Your rights under GDPR

You have the following rights under GDPR:

• Right of access

• Right to rectification

• Right to erasure (“right to be forgotten”)

• Right to restriction of processing

• Right to object

• Right to data portability

• Right to withdraw consent at any time

To exercise your rights, please contact us at info@florovia.com.
We may request verification of your identity before responding.

If you have given us permission to send you newsletters and other marketing communications, you can also unsubscribe at any time by clicking the unsubscribe-link in the email.

Complaints

If you believe that we process your personal data unlawfully, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or another competent supervisory authority within the EU/EEA.

Children’s privacy

Florovia does not knowingly collect personal data from individuals under the age of 18. If we become aware that such data has been collected, it will be deleted without undue delay.

Updates

We may update this Privacy Policy from time to time. The latest version will always be available on www.florovia.com. Changes apply from the date of publication.

Contact

If you have questions about this Privacy Policy or our data processing practices, please contact: info@florovia.com. We will respond to your request as soon as possible.